Forward-thinking (business) professionals are needed to shape (their) companies and help them stay ahead of the curve. Today’s business environment requires professionals who are not afraid of change and innovation. Your investments today are the basis for success in the future. We invite you to our workshops MAXIMIZE YOUR BUSINESS IMPACT series, organized by The Decision Institute. Learn from the latest, best and most impressive Harvard cases, by expert in case teaching and writing Prof. Dr. Fred van Eenennaam. The MYBI Series makes the latest international insights on strategy and governance quickly available and practically applicable for professionals in the Netherlands. Every masterclass touches on today’s issues; making it possible to learn from recent themes on strategy and governance.


Februari 9th, 2021,
Digital Transformation Part 2 : Competing in the Era of Digital Platforms & AI Hybrid MYBI session

In today’s data-driven environment, artificial intelligence is revolutionizing how all businesses compete in new markets. At the same time, digital platforms can offer extraordinary value to companies— but how do you unlock that value? how can you move your organization toward an AI-based business model and unleashing the full potential of AI and digital platforms?

The Intelligent Enterprise & Continuous Innovation as Strategy - with case studies from global media company Talpa Network
Learn from Talpa Network's ex CTO/CIO Hylke Sprangers, about how the Intelligent Enterprise combines people & artificial intelligence to drive human-centric, purpose-driven value creation with cyber physical products, platforms & ecosystems. Core of any digital strategy and digital transformation should be continuous innovation. But how do you innovate in a world of rapid change and structural uncertainties? What do the new ecosystems of tomorrow look like? What are the key tech vectors that will dominate the 20s? How do you set-up an adaptable and future-proof technology strategy to anticipate unknowns? This presentation will take a deep-dive into these topics with real-life examples and cases from global mediatech company Talpa Network.

TikTok Case Discussion
ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world's most valuable start-up. ByteDance leveraged capabilities in consumer-focused artificial intelligence (AI) to become one of the first Chinese Big Tech digital platforms to succeed outside China, notably in the US and India. The case focuses on the strategic value of predictive AI on the supply and demand sides of digital content, illustrating how AI-based tools enable the production of viral content and customized delivery and consumption. It compares the Chinese and US approach to AI, drawing a distinction between their implementation and innovative capabilities. Other issues include the internationalization of digital platforms, notably the management of inappropriate and illegal content in the respective institutional settings, and China's unique approach to content filtering that combines AI with human censors. Competition with China's other Big Tech companies - Tencent and Baidu - is also discussed.
14.00 Welcome and introduction
14.15 Masterclass Talpa Networks (ex CTO/CIO Hylke Sprangers) with multiple cases
15.45 Break
16.00 Case discussion TikTok
17.15 Wrap-up and networking opportunities
17.30 End
March 23-24 2021,
Amazon Berlin - more info on dates will come soon
Amazon - Competing with Complementors
MYBI Amazon Company Visit Berlin

By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. If the key to business success is focus, why does Amazon work?
This a unique opportunity to learn from one of the most successful business by meeting its Web Services Executive Manager Dr. Philipp S. Mueller, and by approaching the latest Harvard Business Case Study - Amazon in 2020. Let's meet in Berlin and have 2 amazing days!

You will get insights on:
I. The new rules of strategy: network effects and complements
II. How new players are creating an ecosystem of products and services to build a new type of competitive advantage,
III. The new definition of competition in the digital world
IV. How traditional retailers should compete in the new world and how they should redefine their value proposition and business model
V. The new Amazon strategy frontier (how can the CEO rethink about operations and business model? how can AI take over a complete call-center within 14hours? how is failure part of the Amazon innovation model?)
VI. How the Amazon Cloud System looks like
VII. The Amazon Innovation model (listen from the customers and invent, leadership principles).

You will:
I. Learn to the practical Harvard Business School method
II. Learn from the practitioner: gain insights from the Executive Manager of Amazon Web Services
III. Network and share with 20 to 40 business leaders
IV. Gain personalized insights and grow your organization
V. Have practical, immediately-actionable solutions to accelerate your business
VI. Have fun!
1.5 Day trip to Berlin!
- Presentations at Amazon Web Services Office Berlin
- Tour through the Amazon Prime Fulfilment Center
- Dinner
- Social networking activity

More information will follow soon!
April 13 2021,
Amazon hybrid/online - more info on dates will come soon
Amazon - Competing with Complementors
MYBI Amazon Company Insights

See above for more information!
14.00 Welcome and introduction
14.15 Amazon case discussion
15.30 Break
16.00 Presentations + virtual tour
17.15 Wrap-up and drinks
17.30 End

Application Form

Prof. dr. Fred van Eenennaam is specialized in ‘moments of truth in strategic decision-making’ and ‘corporate governance’ and is ranked with an 8.2 for his case teaching skills in 2013. He teaches Strategy & Governance to executives, board members, MBAs and Health MBAs on a regular basis and is affiliated with Erasmus University Rotterdam, George Washington University and Universität St. Gallen. He is non-executive and supervisory board member in and outside The Netherlands and is director of consultancy firm The Decision Group and business school The Decision Institute. Prof. Michael Porter PhD., with whom Van Eenennaam wrote the Dutch Flower Cluster Case, added him to his hall of fame at Harvard Business School in December 2012.


‘‘The lectures from Prof. Eenennaam were really open, especially on the importance of competitive advantages for companies and nations. The courses will help in understanding company and corporate level competitive strategy. And for any national interest level enthusiast, it will definitely help in having the global-to-nations helicopter view and in planning national level competitive strategy through B2G/G2G cooperations.” – Participant workshop

‘The best elements of the workshop were the interactivity and the great speakers’ – Participant workshop

The Decision Institute provides and collaborates in various major executive and MBA programs on strategy & governance, around the world. The Institute organizes and develops executive education, seminars, masterclasses, symposia and workshops. On request tailor-made in-house programs are composed. Since, 1996 Strategy en Governance is one of the core pillars and has a rebuy rate of 86.2%

Leading universities such as Harvard Business School, The George Washington University, Erasmus University Rotterdam and St. Gallen University are part of The Decision Institute’s international network and provide their expertise and collaboration in the Excellence Series.


Participants of the Excellence Series consist a wide audience, from executives and supervisors to policy makers and business analysts, including:

Amrop Executive Search
APG Asset Management
SR Nederland
Asyst Technologies
Atlowa Holding BV
Big Band Networks
Brocade Communications
Cisco Systems
Delta Hydrocarbons BV
DNB Central Bank of The Netherlands
Dolphin Insight
Erasmus School of Economics
Ernst & Young
GITP Executive Partners
Governance Support BV
Hitachi Global Storage Technologies
Knotz Kinderopvang

Maes & Lunau Executive Search
Merck Sharp & Dohme
Peerco Beheer
Perfect Group
Progress Software
RE CM Regarding Capital Management
San Fransisco 49ers
Shell International
Sofitel Legend, The Grand Amsterdam
Spruit Transmissies B.V.
Start People BV
Trivium Corporate Solutions
US Commercial Service
US Embassy Beijing
Woman Capital


  • The masterclasses are given at an executive MBA level and are intended for managers, board members, financial supervisors, chairs, committee members, advisors, policy makers, managers and those interested in learning about strategy and governance.
  • A week before the masterclass, you will receive your reading materials.
  • The reading materials contain one or more Harvard Business cases and other supporting literature.
  • The directive time for self study prior to the masterclass is 3 hours.
  • If you have any questions, suggestions, compliments or complaints, please do not hesitate to contact
  • All questions will be answered within five days.