Our world is getting ever more complex and businesses need to adapt to new challenges every day. These masterclasses aim to support business leaders to manage complex problems, transformation processes and deal with ethical dilemmas coming their way.
Location: online
Time schedule: 4 pm – 8:30 pm
Speakers: Prof. Dr. Fred van Eenennaam (Program Director)
Look at the masterclass brochure
Case Discussions:
Netflix International Expansion
Netflix has built a unicorn worldwide extremely fast. Learn from their example how to succeed in a saturated market and grow your business beyond limits. After the success of Netflix the american video streaming market became crowded with gorillas like Prime, Amazon and Disney. To survive Netflix has no choice but to expand globally. How did they carry out their aggressive growth strategy to drive further revenue growth? How could they deal with new customer demands and local regulations? Put yourself in the shoes of its managers and explore how they manoeuvred this transformation.
Trek-ation
Is it beneficial to follow a potentially lucrative but risky idea? Very likely your company has also faced this question before and will in the future. The business analyst of Trek-ation, a travel agency, needs to make a hard decision: What are the ethical limits of using customer data when pursuing revenue growth? Offering personalised hotel and flight prices based on customers purchase history could drive major revenue growth. But would it hurt the company if this tactic was revealed to the public? What would be your decision facing this dilemma?
Location: Loetje an de Amstel
Time schedule: 4 pm – 8:30 pm
Speakers: Prof. Dr. Fred van Eenennaam (Program Director)
Look at the masterclass brochure
Case Discussions:
The Japanese authorities had criminally charged Ghosn, the chairman of Nissan and Renault, for a series of financial misdeeds at Nissan. Is it a Coup or a Crime? Should Ghosn be removed as CEO of Renault before a trial determined the merit of the accusations against him? How should the leadership structure of Nissan evolve?
In June 2020, investors and the public learned the truth about Germany’s fin-tech superstar: a major part of Wirecard’s business was fraudulent. How could this seemingly massive fraud have gone undetected for so long? James Freis, the new interim CEO, needs to put his detective hat on and unravel the details of the fraud and recover the reputation of the company.
Participation fee
Masterclass in-person €550
Masterclass online €475
Location: Loetje an de Amstel
Time schedule: 4 pm – 8:30 pm
Speakers: Prof. Dr. Fred van Eenennaam (Program Director)
Case Discussions:
The new CEO and creative director of Gucci transformed the company and tripled its sales by the end of 2019! But can they also survive the Covid-19 pandemic or do they need a full transformation yet again?
Do you dream of transform a market with your idea? Eataly, a part supermarket, part high-end food court, and part culinary art school had immediate and nearly overwhelming success when opening its doors in the USA. But was it a fad, or was it about to change the entire supermarket industry?
Participation fee
Masterclass in-person €550
Masterclass online €475
We build learning around actual examples and practical tasks to make it all immediately relevant and useful.
We work with world-leading industry experts to provide the most cutting-edge content.
Build, create, experiment! We know from more than 20 years of experience that people learn best through active doing and making.
Collaboration is the modern core competence in a world of complexity and constant change.
The masterclass session is about 4 hours. The online format starts at 2.00 pm and ends at 5.30 pm. When allowed by the COVID-19 regulation, the hybrid session is usually hosted in Amsterdam with participants connected from all around the world! When possible, a dinner is also included.
The self tutorial directive is approximately 4 hours for each session.
Yes, we usually record our sessions for learning purposes.
If you signed up to one of our masterclasses but can’t make it, don’t worry! We can sign you up to the next one!
We are a pioneering business school offering tailor-made in-house programs, masterclasses and workshops
Contact Us
Chamber of Commerce:
30170082
VAT: NL809589370B01
Headquarters
Buitenveldertselaan 106
1081 AB Amsterdam
The Netherlands
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