Maximize Your Business Impact – Masterclasses

Why take part in the Maximize Your Business Impact Masterclasses?

Maximize Your Business Impact masterclasses:

  • Designed to bring to executives the latest strategic insights.
  • Dynamic, interactive and international hybrid settings.
  • Are focused on talking less and doing more: hands-on experience.
  • Address participants’ own experiences and dilemmas.
  • 4 hours sessions with HBS dynamics, simulations, and worldwide experts keynotes.
  • Available on requesting short individual coaching sessions with Prof. Dr Fred van Eenennaam via Zoom.


Upcoming Masterclasses 2021

25 August

Strategic Sustainability for Competitive Advantage

  1. Dr Prof Fred van Eenennaam/Program Director – Tony’s Chocolonely: The Pursuit of Growth With Purpose 
  2. Dr Scott T. Massey Keynote/Chairman and CEO of Global Action Platform – The Case of Indigi Forestry and Timber. 
Key learnings: 
  • Build organizational capabilities.
  • Leading change.
  • Create a sustainability strategic agenda while dealing with dilemmas.
  • Identify stakeholders and explore complexities.
  • Scaling up with purpose.
  • Social ventures and impact investments strategies
  • Transformational entrepreneurship.
Who should attend: 
  • Executives who are and/or need to change the conversation in their companies, industries, and communities about
    the impact their companies are making on climate and social change
  • Senior managers who are responsible for the corporate sustainability strategy and sustainable development agenda
  • Executives who want to develop their expertise in sustainable development and prepare for the future


13 October

Reimaging and Creating the New Luxury Experience

  1. Dr Prof Fred van Eenennaam/Program Director – Eataly: Reimaging the Grocery Store
  2. Keynote – Design thinking for innovation: Considering distinctions, fit and use in firms



In these masterclasses


Prof. Dr Fred van Eenennaam
Scott T. Massey - Chairman and CEO, Global Action Platform

The Decision Institute Way

Real-world ready

We build learning around actual examples and practical tasks to make it all immediately relevant and useful.

Global network of experts

We work with world-leading industry experts to provide the most cutting-edge content.

Learn by doing

Build, create, experiment! We know from more than 20 years of experience that people learn best through active doing and making.

Work in teams

Collaboration is the modern core competence in a world of complexity and constant change.


The masterclass session is about 4 hours. The online format starts at 2.00 pm and ends at 5.30 pm. When allowed by the COVID-19 regulation, the hybrid session is usually hosted in Amsterdam with participants connected from all around the world! When possible, a dinner is also included. 

The self tutorial directive is approximately 4 hours for each session.

Yes, we usually record our sessions for learning purposes. 

If you signed up to one of our masterclasses but can’t make it, don’t worry! We can sign you up to the next one!

Maximize Your Business Impact - Masterclasses

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